Newsig · CNBC
Tropical Smoothie Cafe is getting a makeover as it prepares for its 'next 3,000' locations
Tropical Smoothie Cafe unveiled new branding as it grows rapidly under the ownership of private equity firm Blackstone.
Why it matters
BLK (BlackRock) · Why linked: Tropical Smoothie Cafe is owned by Blackstone, making it relevant to Blackstone's portfolio companies Market context: Minor brand update for one portfolio company, no material financial impact
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